Bottomup Breakthrough: How to Drive Innovation from the Ground Up Launches April 1st
Bottomup Breakthrough
Bottomup Breakthrough
One book. One mission. 100% of the proceeds generated from the book will go to support veterans who are homeless or at risk of homelessness!
New Book Release Donates 100% of Proceeds to Landing Strong’s Veterans Homelessness Project
Author and veteran Rich Dunbar announces the release of his new book, Bottom-Up Breakthrough: How to Drive Innovation from the Ground Up, now available on Amazon. This practical guide to grassroots innovation draws from real-world experiences in military leadership and social impact projects, including efforts to reduce homelessness among veterans.
Bottom-Up Breakthrough offers a hands-on framework for fostering change from within. Rather than waiting for permission from the top, Dunbar empowers readers to lead innovation by engaging front-line perspectives, building culture from the ground up, and removing systemic barriers to change.
Unlike many business books, this is not a theoretical exercise. The book includes real stories, tested strategies, and proven tools—originally used in military innovation teams and then applied to nonprofit and community-based work.
In a unique and generous move, 100 percent of all book proceeds will be donated to the Veterans Homelessness Project run by Landing Strong, a nonprofit based in Windsor, Nova Scotia. Landing Strong provides long-term support to veterans, first responders, and frontline health workers dealing with post-traumatic stress, anxiety, and moral injury.
“This book isn’t just about innovation—it’s about action,” says Dunbar. “And every dollar from its sale goes directly to a mission I believe in.”
Book Information:
Title: Bottom-Up Breakthrough: How to Drive Innovation from the Ground Up
Author: Rich Dunbar
Availability: Amazon – https://www.amazon.com/dp/B0F2HST59M
Proceeds: 100% donated to Landing Strong’s Veterans Homelessness Project
About the Author
Rich Dunbar is a Canadian veteran, innovation leader, and social impact strategist. He currently leads the Veterans Homelessness Project in Nova Scotia and consults on organizational innovation for government, nonprofit, and private-sector clients. Dunbar is also a doctoral candidate in business administration, specializing in leadership and strategy.
About Landing Strong
Landing Strong is a nonprofit organization based in Windsor, Nova Scotia, committed to supporting veterans, first responders, and frontline professionals dealing with trauma. Its community-based model offers long-term therapeutic programs, peer support, and reintegration services that continue long after traditional treatment ends.
Media Contact:
Rich Dunbar
Email: Rich@Bottom-up.ca
Phone: 1-782-414-8014
Website: https://bottom-up.ca
Richard T Dunbar
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